About
I started in content. Content teaches you something most growth marketers never fully internalize: the reader owes you nothing. No one is obligated to finish your sentence, click your link, or care about your launch. Every word has to earn the next one.
That lesson is why product-led growth grabbed me and never let go. PLG, in its truest form, is the same discipline applied to the entire funnel — the product earns the upgrade the way a sentence earns the next sentence. The user doesn't owe you a conversion. You earn it by being useful, fast.
My operating motto is simple: give the people what they want. The value, the experience, their time back, something off their plate — whatever job they hired you for. Then stop putting friction between them and it. Most growth problems I've ever diagnosed reduce to some version of a company standing between its users and the thing those users came for.
Saying you're customer-centric is free, so here's what it looks like in practice for me: I watch session recordings before I write a hypothesis. I run every trial I own as a user first, with fresh eyes, on a regular cadence. I read support tickets the way other people read dashboards. And I screenshot great onboarding from products I have no professional reason to use, because taste is a muscle and it atrophies.
Eight years in, my work lives at the intersection of behavioral data, lifecycle, and revenue: defining what a qualified signal looks like, building the programs that act on it, and proving impact in numbers a CFO would accept. I run an AI-assisted workflow that compresses the cycle from signal to hypothesis to live experiment — the judgment stays mine; the calendar math just gets better.
Certifications
Amplitude — Foundations, Analysis Expert, Data Management Expert
Pendo · ProductLed · Product School — Product Marketing (its capstone became the product line in the product marketing case study)
Based in Atlanta. Open to remote.